Lead Sourcing, Verification & Distribution
Lead Qualification
Selling Source provides the tools to allow lenders unmatched lead qualification and authentication using advanced identity verification and more than 20 filters to isolate high-risk leads and provide lenders with the cleanest leads available.
Selling Source also provides tools so lenders can perform credit-risk scoring based on reporting from major credit bureaus and detailed transactional history from DataX, Ltd. , an FCRA (Fair Credit Reporting Act) compliant specialty finance credit bureau.
Selling Source’s multi-faceted screening process, through DataX, includes USA PATRIOT Act, OFAC and United Nations Committee 1267 filters.
Selling Source’s lead generation program is powered by LEADSource™, a proprietary program that applies filters, data verification and analytics as each lead is presented, with the main focus on the quality and completeness of the data, fraud screening, and duplication elimination.
With the high volume of leads processed daily through LEADSource, Selling Source has the best screening capability available, resulting in the highest volume and quality of unique loan applications in the industry.
Once the leads are scrubbed, individual lender decision criteria is applied so that only leads that meet specific lender acceptance rules are presented, ensuring only the best possible leads for each lender for the price negotiated.
Identity verification and fraud prevention can only be accomplished by aggregating data from the best sources available. As a major data aggregator, Selling Source provides further lead validation through its identity verification service. This, coupled with the fraud monitoring embedded into its lead-generation programs, provides the greatest assurance that the purchased lead is for a legitimate consumer with a genuine intent to borrow money immediately.
This combination of the front-end screening and the third-party verification services provides the best possible protection for the lender. Selling Source can also tailor sophisticated decisioning models for exact specifications. By controlling both ends of this process, Selling Source delivers unparalleled quality.