Consumer Retention Management

COMMSource™ — Selling Source’s proprietary event-triggered marketing program — offers marketing services and solutions developed to enhance up-sell and cross-sell opportunities and improve customer targeting. COMMSource constantly mines its data repository for events that require action.

Based on a set of predetermined rules, COMMSource automatically triggers strategic follow-up transactions, marketing events, alerts and reminders, all designed to help lenders with lead generation, lead qualification and customer development.

As actions occur on the Web site or within a lender’s application, they are recorded within the COMMSource repository. By configuring business rules to take actions based on events or consumer actions, it allows lenders to respond immediately and reach more customers faster, thus increasing revenue.

The COMMSource solution automates all marketing processes and actions such as sending text messages, e-mails or scheduling phone calls in response to marketing events. These events — or “triggers” — can be configured based on cascading events that may involve a customer response, lack of response or denial of a purchase opportunity.

Some examples of these “triggers” include:

• Up-sell — Offer customers a better, higher-value product or service.
• Cross-sell — Offer customers a complementary product to purchase.
• Modified resale — Offer customers an improved product or service.
• Down-sell — Offer prospects another offer if they don't qualify for the existing one.

For more information, please contact us.