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DataX Unveils New Advanced Solutions for Mitigating Risk and Lead Fraud

Enhancing Company’s Robust Suite of Services for the Specialty Consumer Finance Industry

LAS VEGAS, NV – April 22, 2013 – Today, DataX [], the industry-leading real-time credit reporting agency and data verification provider, begins offering clients an advanced feature for assessing risk and preventing lead fraud. By adding FraudScan2.0 to its robust suite of services, DataX, a Selling Source LLC company, now increases a lender’s ability to make the most knowledgeable decisions possible when purchasing leads or making loans in the specialty finance market.

By analyzing disparities between IP addresses, time zones and geolocation, in conjunction with user behavior and fraudster behavior, FraudScan2.0 uses a two-part advanced technology system to isolate fraudulent activity before additional verification is required and unnecessary costs are accumulated – resulting in larger profits for lenders.

“Our partnership with Fraudlogix , and iovation Inc., further advances our capabilities to protect lenders and consumers from fraud,” said Jessica Tillman, Executive Vice President, Operations for DataX, Ltd.  “We are excited to offer this advanced fraud solution and partner with some of the most innovative players in the market.”

According to Fraudlogix’s Founder, Hagai Shechter, “Addressing a problem of this scope requires tools that can keep pace with the growing sophistication of fraudulent affiliate activity.”  He adds, “We’re able to detect hacker footprints with greater regularity – even as they continue to update their strategies”.

About Fraudlogix
With offices in the U.S. and Israel, Fraudlogix is a privately held company that uses proprietary algorithms, internal database cross-checks, and world-class data infrastructure to detect affiliate fraud attempts overlooked by traditional data verification and IP-based systems.  For more information, visit

About DataX Ltd.
DataX, Ltd., a Selling Source, LLC company, specializes in developing industry-leading risk management services.  With the most advanced Credit Reporting bureau in the market, DataX offers its clients a uniquely sophisticated, cost effective approach to fraud prevention and risk management. For more information, visit

About Selling Source, LLC
Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over 550 million visitors to its branded web properties in 2010. Selling Source has a strong, varied client base and specializes in two key verticals: Consumer Specialty Finance and Performance-based Marketing.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit

MoneyMutual Announces 2nd Annual Holiday Cash Giveaway

LAS VEGAS (November 20, 2012) MoneyMutual, the industry leader in providing consumers access to short-term lenders, is pleased to announce their second annual Holiday Cash Giveaway in conjunction with a $25,000 donation to the Toys For Tots foundation.
View More > Enhances User Experience With Launch of CoolDeals and Redesigned Website

Top Savings Destination Featured on “The Balancing Act” on Lifetime TV

CHICAGO – October 19, 2011 – Today [], an online savings destination where budget-conscious consumers find free grocery coupons and offers from their favorite name brands, announced new enhancements, including an exclusive daily deal product, CoolDeal, and an easy to navigate site redesign. Also today, news of the site’s benefits was featured on The Balancing Act, a celebrated morning show on the Lifetime Network.
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DataX Launches Quality Assurance Audit and Report Card

Unmatched Service Unveiled within the Specialty Consumer Finance Industry

LAS VEGAS – October 3, 2011 – Today, DataX [], the industry-leading real-time credit reporting agency and data verification provider, announced the launch of a new service, Quality Assurance Audit and Report Card. Boasting more robust tradeline details than any other non-prime credit bureau agency, DataX utilizes over 270 highly predictive decision-able elements to accurately reflect consumer behavior and credit data.
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