Business Modeling + Data Analytics

Simple risk analysis isn’t enough to ensure profitability. To optimize risk management, lenders must know which data sources provide deep insight to their customers and apply that knowledge by matching the right product to the right consumer.

Selling Source’s experienced personnel and advanced performance modeling and data analytics tools give lenders a comprehensive picture of consumers from lead generation and customer acquisition through the lifetime of a loan.

To help with portfolio management, Selling Source also provides customizable key performance indicator reports such as data trend analysis, forecasting, performance, predictive modeling and customer segmentation. These help reduce risk even further while achieving higher profitability.

Data Analytics

Selling Source combines a wide variety of identity verification, credit reporting, bank account verification and phone verification services to take a multivariate analytical approach to risk analysis.

Forecasting + Trend Analysis

Knowing what to expect over the next 36 months from a performance perspective can increase lender profitability. Certain periods, for example, may suggest a lender should use a more conservative risk mitigation process. Through extensive trend analysis, Selling Source is able to build forecasting models of what lenders can expect from a financial standpoint.

Key Performance Indicators

Selling Source forecasting models help lenders meet their business goals. Extensive experience and analysis behind the models allows Selling Source to monitor performance through key performance indicators. Based on these indicators, lenders can make sound business decisions to alter processes and decisions and quantitatively capture results.

Customer Segmentation

What is the risk profile of the consumer? Does the consumer have proven performance in the market in which lenders operate? Is the consumer new to the market or is he so active in the market that he is over extended? Does the consumer show a history of changing personal information and thus increasing the risk of fraud? Or does the consumer appear on the Specially Designated Nationals List on the Treasury Department’s Office of Foreign Assets Control? These are the types of questions essential to segmenting a lender’s consumer population into manageable risk populations.

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