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CoolSavings.com Enhances User Experience With Launch of CoolDeals and Redesigned Website

Top Savings Destination Featured on “The Balancing Act” on Lifetime TV

CHICAGO – October 19, 2011 – Today CoolSavings.com [www.CoolSavings.com], an online savings destination where budget-conscious consumers find free grocery coupons and offers from their favorite name brands, announced new enhancements, including an exclusive daily deal product, CoolDeal, and an easy to navigate site redesign. Also today, news of the site’s benefits was featured on The Balancing Act, a celebrated morning show on the Lifetime Network.

The new feature, called the CoolDeal, spotlights one exclusive offer from a national brand for CoolSavings members, but only for a limited time. This discount group-buying model has a proven track record for both brands and consumers, with many popular sites offering local deals on everything from gym memberships and restaurants to skydiving and pedicures.

To date, CoolDeals have come from brands such as Mrs. Field’s, AMC Theatres and Starbucks. In a recent study from CoolSavings entitled “The Evolution of Couponing,” 78% of consumers said they prefer purchasing entertainment deals (such as discounts on movies, dining, etc.) via the daily deal method.

To accommodate the new CoolDeals, CoolSavings has unveiled a new web design. Now it’s even easier for consumers to find the savings they need—whether in store or online. Bargain hunters can save by taking a CoolDeal, printing grocery coupons, browsing offers from local or online merchants, comparing prices on specific items, and more. Further, consumers can now narrow their search by categories such as Babies & Kids, Clothing & Apparel, Dining & Entertainment, Groceries, Health & Beauty, Home & Garden, Pets, Seniors and Travel.

“CoolSavings.com is entering its next phase as a leading website which helps consumers save how they want to, on what they want to, every day,” said Emily Girolamo, Vice President of Marketing at CoolSavings. “The new CoolDeal feature and the site redesign reinforce the importance of convenient savings—which is the core message of CoolSavings—savings made simple. ”

This morning, Girolamo was featured on Lifetime TV’s “The Balancing Act” morning program to talk about getting the best deals and savings from one source, CoolSavings.com. “The Balancing Act” is America’s premier morning show about women, for women, and trusted by women, and the majority of the CoolSavings.com audience consists of those that control the household budgets – moms.
Girolamo explained how the website offers deals on name brands and features free grocery coupons, savings tips, daily deals, and more ways to save when planning your family budget.

CoolSavings.com is a pioneer in online savings. Founded in 1994, the company has consistently provided a robust savings destination for a variety of consumer segments – specifically, the coveted mom consumer group.

About CoolSavings.com

CoolSavings.com , [CoolSavings.com] is one of the Internet’s leading consumer savings destinations. A one-stop shopping site, CoolSavings.com helps consumers save time and money on all of their purchases through printable grocery coupons, online promotional codes, free stuff, comparison shopping features and more. CoolSavings is committed to always offering visitors the best and widest variety of coupons and savings from the nation’s top brands.
About The Balancing Act:

The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com.